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Hungary Named Top Destination for UK Holidaymakers

Hungary has recently been named one of the top 10 “destinations to watch” for UK holidaymakers in the upcoming year. The travel trade organization Abta highlighted Hungary for its beautiful countryside, delicious food and wine, all at prices that won’t break the bank. Budapest, the capital of Hungary, was specifically noted as “one of the world’s greatest cities” by Abta, with its stunning art nouveau building located at one end of the Chain Bridge over the River Danube. Additionally, Budapest boasts truly stunning spas and bathhouses for tourists to enjoy.

Exploring Hungary Beyond Budapest

For tourists looking to explore other parts of Hungary, there are plenty of options available. Visitors can hike through forests near Lake Baloton or visit wineries in the area around the city of Tokaj. These unique experiences offer a different perspective on the beauty and culture of Hungary, making it a versatile destination for all types of travelers.

Sunshine Saturday and Holiday Bookings Spike

The first Saturday in January is famously known as Sunshine Saturday in the travel industry, as it marks one of the busiest days of the year for holiday bookings. Graeme Buck, the director of communications at Abta, highlighted that millions of people are looking to travel overseas this year, with many eager to explore new destinations. The destinations to watch list curated by Abta aims to inspire travelers with fantastic places that may not be top of mind but offer unforgettable experiences.

Booking Bonanza Expected in January

Zoe Harris, the chief customer officer at travel company On the Beach, noted that January is expected to be a busy month for holiday bookings, with around six million bookings anticipated across the industry. She mentioned that every weekend in January will be a booking bonanza, with Sunday, January 12 expected to be particularly busy. Harris also highlighted the upcoming January payday weekend as a time when they anticipate an astronomical spike in bookings.

As travelers prepare for their upcoming holidays, Hungary emerges as a top contender for those seeking a unique and memorable experience. With its diverse landscapes, rich history, and affordable prices, Hungary offers something for everyone looking to explore a new destination. Whether it’s the bustling streets of Budapest or the serene countryside near Lake Baloton, Hungary promises an unforgettable journey for all who visit.