Young entrepreneurs Charlie Morgan, 29, and Jackson Quinn, 31, have taken the spirits industry by storm with their iconic brand, Au Vodka. Since its inception in 2016, Au Vodka has quickly risen to fame, becoming one of the most recognizable vodka brands in the world. Now, the dynamic duo has unveiled their magnificent new £3 million headquarters in Swansea, marking a significant milestone in their journey to success.
The sprawling 30,000 square-foot facility boasts a lavish design, meticulously crafted to reflect the brand’s opulence. As guests walk through the doors, they are greeted by a golden elevator and lampshades made from Au vodka bottles, exuding an air of glamour. The conference rooms pay homage to the best-selling flavors, showcasing the company’s pride in its product range.
The new headquarters offers employees a host of amenities, including complimentary meals prepared by an in-house chef, leisure activities like pool and table tennis, and a unique visitor experience called ‘The Maze.’ This interactive feature allows groups to explore the premises at intervals and learn about the brand’s key moments, creating an engaging and immersive environment for visitors.
Reflecting on the move to their new headquarters, Charlie Morgan, who was listed on The Sunday Times Rich List as one of Britain’s wealthiest individuals under 40 with a fortune of £56 million, shared his insights. He explained, “We were running at Cwmdu Industrial Estate, which was great for us, but we just outgrew the space. We’ve got more than 97 staff globally now, and housing them all in a small unit was tough. It was more things like parking spaces, toilets, that was the bigger issue.”
In their quest for the ideal headquarters, Morgan and Quinn were meticulous in their search, ensuring that every detail reflected the brand’s signature gold aesthetic. Morgan described the process, saying, “We’ve been looking around at different buildings for our new HQ, and we wanted to be in Swansea. It’s a hard thing to find, but this is exactly what we wanted. The brand is gold, so we want to make sure we do as much gold as possible.”
The new headquarters features a large shop selling customers their favorite Au Vodka flavors, along with a range of products such as scented candles, glassware, cushions, and gift sets. Additionally, visitors can partake in unique experiences like creating their own bottle and flavor, adding a personalized touch to their Au Vodka experience.
Looking ahead, Morgan and Quinn are excited about the interactive elements they have incorporated into the space, such as ‘The Maze’ and a mini-golf course. They envision their headquarters as a destination venue where visitors can enjoy a variety of activities, from exploring the brand’s story to playing a round of golf.
As Morgan aptly puts it, “It’s nice to have a premises like this. I think it explains the size of the brand as well.” With a vision to create a work environment that blends hard work and play, the founders have gone above and beyond to ensure that their employees feel valued and inspired. From a chef providing free food and drink to table tennis and pool tables, the headquarters offer a unique and engaging work experience.
In conclusion, the new headquarters of Au Vodka is not just a physical space but a testament to the brand’s meteoric rise and unwavering commitment to excellence. As visitors from around the globe flock to experience the brand’s luxurious new headquarters, Morgan and Quinn’s vision of creating something different and impactful has truly come to life.